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Sun Products Rolls Out New Snuggle Campaign

Facebook-based program to provide Snuggle bears to kids in need.

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By: TOM BRANNA

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Sun Products Corp is rolling outa new campaigned called Snugs Across America,which is designed to” encourage people to surround themselves with softness and share a snug, a combination of a snuggle and a hug.” In exchange for snugs shared on Snuggle’s Facebook page,the brand is pledging to donate up to 10,000 stuffed Snuggle Bears to children in need by partnering with like-minded organizations, such as Hugs Across America. “At Snuggle, we believe in making the world a softer place an...

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